Odense Congress Center
Maximize trade show center revenue with Gallery™
The possibilities
Untapped potential
30% of exhibition center spaces (e.g. hallways) generate no direct income.
Decision maker’s reach
Exhibitors need effective ways to connect with the right audience.
Traffic & visibility
Exhibitors benefit from increased visibility and interaction, which increases booth traffic and brand engagement.
30%
The Solution
Ad-supported Gallery™ screens
Strategically placed, interactive screens in non-revenue generating areas display exhibitor ads.
Limited Space
The solution works efficiently in small spaces and leaves more room for traditional stands.
Interactive Features
QR codes and interactive elements encourage visitor engagement and bridge digital and physical experiences.
USE CASE
Engaging exhibitors to optimize space
Target audience
Exhibition center CEOs scenario:
An exhibition center hosts several events annually, where 20-30% of the floor space is typically unused aisle space. By integrating ad-supported Gallery™ displays in these areas:
For event owners:
Generate recurring revenue by selling ad spaces.
For exhibitors:
Achieve premium visibility in high traffic areas, increasing booth visits and customer interactions.
For visitors:
Experience visually engaging and dynamic content that enhances the event experience.
Revenue model
Advertising price: 870€ per ad slot.
Break-even point: Sell fewer than two ads per month (1.55 ad slots).
Annual revenue potential: 10.450€ per event with 12 ads.
Cost-effectiveness
Daily running cost: Less than 45€.
Contribution margin: Approximately 9.040€ per event.
Future benefits
New revenue streams: Turn unused space into a profitable resource.
Improved brand interaction: Increase visitor engagement with exhibitor brands through dynamic ads.
Scalability: Deploy the solution across multiple events or locations to maximize revenue opportunities.
